Under Armour’s “I Will What I Want”


Check out the new Under Armour ad featuring Gisele Bündchen and then watch the one featuring Misty Copeland:

Aside from being a brilliant advertising creation, I think it’s incredibly empowering and moving. Essentially, they started with Misty and then let out that they were doing another with Gisele. People responded, “A ballerina makes sense, but a model? She’s not an athlete.” Hence, some of those comments you see in the background.

“This incredibly inspirational initiative serves as a powerful reminder of all the amazing things women can do despite the pressures and criticisms we may encounter,” Bündchen said in a statement. “Having the strength to tune out negativity and remain focused on what I want gives me the will and confidence to achieve my goals.”


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