Food Review: General Mills’ Hershey’s Kisses Cereal

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General Mills’ Hershey’s Kisses cereal.

There’s quite a few gimmick cereals these days, including ones based on Oreo’s, s’mores, Pop-Tarts, cotton candy, doughnuts, and the list goes on. There’s even a Peeps cereal! And yes, I’ve tried most of these, although not the Peeps one yet.

But I definitely stopped in my tracks at the grocery store when I saw General Mills’ Hershey Kisses cereal, and that sleek silver unfurling from the bottom half of a Hershey’s Kiss to look like a cereal bowl. Chocolate! Milk! Together! What’s not to like?

If you’ve ever had Cocoa Pebbles with The Flintstones characters on the cover (the chocolate version of Fruity Pebbles), with the chocolate rice crispies; Kellogg’s Krave, the double chocolate with the smooth interior of chocolate (underrated cereal); Cocoa Puffs (also by General Mills), a Kix-like cereal base, but with chocolate; or even one of my childhood favorites, Ralston’s Cookie Crisp promising “chocolate chip” flavor (and some would include another favorite of mine Reese’s Puffs, but that’s more peanut butter than chocolate, I think); then you kind of know what you’re getting into. There’s not much variation you can do with chocolate cereal, even if it goes by different names. The main difference is the texture and crunch factor.

Also, as an aside, people always tell you that Wikipedia is unreliable because anyone can edit it, but you can’t doubt the academic bonafides of this entry for Cookie Crisp:

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… okay then.

The Hershey’s Kisses are quite crunchy, and as a cereal fiend, I like crunchy. It makes it more of an experience. That’s why I’ve never been as into Pebbles because it’s almost like eating confetti. Yummy fruity and/or chocolate confetti, but still.

For review purposes, the first thing I did was try the cereal dry to see what it tasted like. You’re not going to believe this, but it tasted like … chocolate. A rich and flavorful chocolate, to be sure, and I guess you could say it’s a hardened version of the sweet, velvety texture of a Hershey’s Kisses, one of my favorite forms of chocolate candy. But when it’s made hard for cereal purposes, it loses a bit of that Hershey’s lovin’.

But! Adding in the whole milk I had, whew, that’s devouring-yummy. Again, it’s chocolate and milk. After you devour the bowl, like I did, you then get a yummy bit of chocolate milk to drink, which is more fun than the usual regular milk post-cereal. As the back of the box says, milk and chocolate are the perfect couple.

Overall, I think what sets this apart from some of the other chocolate-based and candy-based cereals is that the chocolate is more rich than the others. It packs just enough of an extra chocolaty punch to be enticing.

Aside from obviously eating this again so as not to waste the box, on its own merits, I would purchase this cereal again. It’s not the healthiest thing, given it’s 12 grams of sugary fun, but hey, you know what you’re getting into when going down the cereal aisle (okay, you could get healthier cereals, but where’s the fun in that?).

Have you tried this particular cereal or any of the other seemingly recently ubiquitous candy and dessert-inspired cereals?

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I agree, Cereal Gods.

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