Cereal Review: General Mills’ Jolly Rancher Cereal


Today I’m back with another wacky cereal review, also courtesy of the fine folks at General Mills: Jolly Rancher Cereal. Naturally, my first reaction upon seeing this box was, “Oh, okay, come on. Hershey’s Kisses Cereal is one thing, but Jolly Rancher?!” I expected it to be gross. I’m an adventurous freak and bought the family size box anyway.

I’m daring that way.

I don’t think I have a particular preference when it comes to cereal. Give me chocolate, cinnamon, rice, oats, pure sugar, the ones that try to be healthier, and yes, fruity. Among the fruity variety, I like Cap’n Crunch Crunch Berries (the best of the bunch for sure), Trix, Fruity Pebbles, and I used to like Fruit Loops, but as I’ve written previously, I had a bit of a falling out with Toucan Sam.

If you put a gun to my head (over cereal is pretty drastic, no?), I would probably rank fruity as the bottom of the pack of cereal types, even with the strength of Cap’n Crunch Crunch Berries weighted into that average. Granted, even bottom of the pack is good with me when it comes to cereal, but artificial fruit flavoring mixed with milk isn’t the best flavor sometimes, especially as I’ll get to momentarily.

“We’ve got a hunch that you’ll love it a bunch … cuz you’ve got that fruity crunch!” – The back of the box of the Jolly Rancher Cereal isn’t wrong

That all said, I was surprised by how … good the Jolly Rancher cereal was! Again, my expectations were as low as one could get, even though I’m fan of Jolly Rancher as hard candy. First and foremost, I was surprised the cereal actually tasted like a Jolly Rancher! Particularly the slight sour note to them you’d expect. Granted, while there’s different colors in the box, none of them actually taste like different flavors. They all just taste like a regular Jolly Rancher.

The dry test, aka, without my whole milk, made for a tasty snack, and I honestly could have sat there and munched on ’em without the milk. Add in the milk, and you get a slightly extra sour taste to the Jolly Rancher cereal.

An obvious comparison here is to those aforementioned fruity cereals, particularly Trix, but I think the sour note helps give it its own distinct flavor and separates it from the pack. Plus, as I like to mention, the crunch factor is good, as the slogan on the back of the box promises. It’s almost like biting into the hard little candies. They’re also bigger than the traditional Trix size cereal, so that’s extra crunch on your spoon.

The worst part, though, and it’s a fairly customary with a lot of these fruity cereals: The aftertaste is one of the worst I’ve experienced with a cereal, mostly because of how lingering it was. I’m talking a good hour or so later, even after brushing my teeth and adding some fresh chewing gum, the Jolly Rancher taste was still there. And it wasn’t pleasant, as you can surmise. That’s the downside.

But still, the upside was that the experience was yummy in the moment, which ultimately, is what you’re looking for out of a breakfast cereal if you’re a fiend like me. I’d recommend them if you don’t mind sugary sugarness and a bit of sour mixed into your breakfast cereal rotation.


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