Not long ago, I did a blog called, “Man of Steel: Superpowered marketing.” I looked at all the ways that the new Man of Steel film was promoting and advertising with key tie-ins to maximize awareness.
I came across this article today. Here is the important informational takeaway:
“With more than 100 global promotional partners and $160 million in collective promotional support, the newest Superman installment, “Man of Steel,” is shaping up to be the most Madison Avenue-friendly film of the summer, and the most heavily promoted Warner Bros. film this year.”
That puts it ahead of 2012’s The Lorax for promotional partners.
In any event, it’s clear that Warner Bros. is banking heavily on the success of this film and they are doing everything feasible to get the point across that, “Superman is back.”
I for one am ready to welcome him with open arms.